Importing Wine for Pleasure & Profit - Nov 6

What will you learn?
A lot! During this full day seminar, Steven will guide you through the intricate process of importing beverage alcohol. The morning session has been prepared especially for those who have little or no knowledge of importing wine to gain a better appreciation how the wine industry is connected. 

Topics covered in the morning include:

·         Where to find new and interesting wines, spirits and beers

·         How to start your own import agency

·         How to negotiate with suppliers

·         Marketing channels - which is the best for you and your brand

·         Opportunities as a Consignment and/or Private Stock Agent

·         Employment opportunities in the beverage alcohol industry

By the end of the morning, you will understand the dynamics of the industry and have the know-how to organize private imports for your personal consumption. With this ‘taste’ of what is involved in importing beverage alcohol, you will be have the fundamentals to embark on a new or part-time career as an importer.

In the afternoon, Steven will highlight the various marketing and distribution channels available to agents in Ontario including:

·         How products are priced

·         Agent commissions and promotional allowances

·         Ordering samples

·         Dealing effectively with the LCBO

·         Selecting the right products for today's market

·         How the LCBO selects products and how to increase your chance of success

·         LCBO’s Vintages - a lucrative market

·         Determining the best strategy for a new product launch

·         Working with LCBO wine consultants - how to find a sales support at store level

·         Working with the wine media

·         Other provincial markets: Privatization, Options & Opportunities

 Already an agent?  This seminar will be invaluable for you too! 

While informative to novices, Steven’s breath of industry experience & information will be of great value to existing agents too.  Steven will give tips & tricks for existing agents to secure more listings in LCBO & Vintages. The knowledge gained during this seminar will undoubtedly give any aspiring or existing agent a competitive advantage.

BONUS: 30 day email support. 
Steven is only a few clicks away to help you after the seminar.

Steven’s seminar style is both professional and entertaining.  Learning from each other there will be plenty of opportunities to discuss and share their experiences working with suppliers and the LCBO.

More about Steven Trenholme
Steven is the principal of CS TRENHOLME & ASSOCIATES - an international Sales & Marketing Consulting firm supporting the beverage alcohol industry.  He has been involved in all facets of agency management, supplier relations and assists with LCBO negotiations.  He is a consultant to the French, German, Italian, Spanish, South African, Australian and Mexican governments as well as a number of important wine producing firms.

What seminar participants have said:
I very much enjoyed your seminar yesterday and am interested in becoming an agent.- Eric R. Rumack, MD, Toronto

I truly believe that your seminar provides so much information and insight into the world of wine importing that it should be a prerequisite for anyone who hopes to succeed with wine importing and working with the LCBO - Dr. Andy Plukov DDS  Macedonian Wines & Spirits Inc.

Thank-you for all the great information, it was very helpful. I felt like I was just running into brick walls before trying to get information and answers from the LCBO. - Sharlene Chopee

Ottawa

I thought you did an excellent job of explaining an obviously very complex topic.  I found your seminar extremely informative.  I definitely would like to explore this further.  I think there are lots of opportunities out there.  I agree with you that one needs patience to make it all happen. Great job! Richard Sandes, Ottawa

It was nice meeting you and you made a complex industry easy to understand, well worth the $$ - Prof. Merle Jacobs, Toronto

Thank you so much for giving this course. The information that you impart in your seminar has given me the inspiration to take the leap into a business that helps me reconcile the things that I love in life with a career.- Adam Bekhor

Thank you Steven- There was a lot to absorb. You are tremendously resourceful in this industry. - Liz Palmer – Mississauga

Just wanted to send a quick note of thanks for a very informative, interesting, and useful seminar.  Though there are obviously significant hurdles in this business, it does still sound like something worth pursuing.  And I thank you for taking the time to provide this education to others.  It has helped me to get closer to doing something that much quicker. Thanks again. - Ken Wallis, Oakville

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www.savvycompany.ca
613.SAVVYCO
613.728.8926
Cheers!